Case Study - Marketing & Lead Generation with AI automation
We assisted a marketing company in enhancing their lead generation by utilizing AI-driven personalized LinkedIn messages and email sequences. This substantially improved response rates and increased virtual sales calls.
- Client
- Infokus
- Year
- Service
- AI Consulting, AI Personalized Outreach
Overview
Infokus is a dedicated team that amplifies the digital presence of authors, academics, and thought leaders, ensuring their ideas, discoveries, and knowledge are at the forefront.
We conducted an analysis to improve and automate the lead generation process using the assistance of generative AI and then implemented that strategy.
This entailed creating a new list of over 10,000 individuals complete with emails, establishing a new database enriched with AI data for enhanced personalization, formulating LinkedIn connection request messages and emails, and automating the outreach process.
Our work resulted in 10x increase in consultation calls with potential clients leading to new sales for Infokus.
What we worked on
- New lead generation
- AI analysis
- AI message personalization
- Automation
Partnering with AI PWRD transformed our cold outreach. With AI personalized messages, we sometimes achieved a 15% response rate, something we have not seen before. This led to many more consultation calls, bringing in new leads and clients.
- Response Rate
- 5-15%
- Open Rate
- 50-60%
- Increase in Consultation Calls
- 10x
- New Leads
- 10,000+